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Good language is part of the experience

There are plenty of great examples on the web of how companies use certain styles of language to brand their customer’s experience. This is one I came across recently in on Pattern Tap: an irreverent...

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Natural language

I was recently requested to write a review on Qype of a B&B* I stayed at in Italy. I was impressed with the manner in which Qype asked me for my review: “write as if talking to a good friend (in...

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